La Pure

La Pure is a new e-commerce offering high-quality jewelery, which will be launched soon. Its founder Denisa Janků approached me about creating a complete brand identity, including the graphics for the e-commerce. Our goal was to create a brand that will look clean, elegant but also modern. Using a sans-serif base, complemented by a contrasting handwriting and together with a neutral and light color palette, we have achieved the desired, subtle and at the same time informal result. The e-shop website is currently being developed and will be added here after its launch.