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Brand identity
Professional design is a tool that can completely transform your business. A strategically developed brand identity raises awareness, builds trust, differentiates from the competitors and attracts your dream clients.
Does it sound familar?
- You are embarrassed of your current branding.
- Creating any content or marketing materials is too difficult for you because you don't have any branding tools to work with.
- Your branding is making you look unprofessional and untrustworthy which is holding you back from charging the prices that you deserve.
- Your branding doesn't reflect the quality of your business and services.
Imagine.
- You could promote your business anytime and anywhere because you are proud about your branding and excited about sharing it.
- You have your brand tools and you know how to confidently use them, which makes creating any content or marketing materials so easy and quick.
- Your brand identity immediately gives the impression of an established, confident and trustworthy business.
- Your branding not only matches and reflects the quality of your business and services but improves them as well.
Includes
VISUAL BRAND STRATEGY
We will start with an in-depth look at your business, audience, competition and overall goals. A visual moodboard is also included so that we have both a verbal and visualize checkpoint before moving forward.
BRAND IDENTITY
It includes all the needed tools which are: a primary logo, a secondary logo, an icon, a pattern/illustration, a color palette and a typography selection. You will be able to choose from two initial concepts.
BRAND GUIDELINES
A detailed guide will educate you on how to confidently use your new brand identity in a consistent and cohesive way.
COLLATERAL ITEMS
Collateral marketing items will help you to connect with your audience on a deeper level. You will be able to choose the pieces you want to create such as digital designs (social media templates, banners,..) or/and print designs (business cards, workbooks, packaging,..).
Website design
Your business website is more than just a tool, it is a business partner that works for you 24/7 and saves you ton of time and work. A quality developed and targeted website will make you visible, trustworthy, traceable and constantly accessible to your visitors in order to convert them smoothly into paying clients.
Does it sound familar?
- You are struggling to attract high paying clients or worse - you don't have any.
- You are using social media profiles as the presentation of your business. That is not only making you look unprofessional and untrustworthy, but it is also highly risky - what if someone hacks your profile or Instagram/Facebook shuts down?
- You plan to DIY your website, but the process and learning are so overwhelming and time consuming that you just end up with an amateur-looking website.
- You lose time and money while providing information, answering questions and booking your services to your potential clients through your social media DMs.
Imagine.
- Through your strategically targeted website, you attract the high-paying clients of your dreams.
- You own a completely customizable virtual storefront that builds trust, credibility and makes a lasting impression on your audience.
- By having a fully customized and professional website tailored exactly to your needs you save time, money and tears.
- You have time to dedicate to what you love doing, because of clients booking directly through your website, where they have already learned about your business, what you do, how and how much it costs.
Includes
WEBSITE DESIGN
AND DEVELOPMENT
You will be provided with a WordPress website tailored to your needs, with a fully custom design without templates. It will be optimized for tablets and phones, secured and fast.
WEBSITE CONTENT
CREATION GUIDE
The website content creation process can seem a little bit overwhelming at first. This is why I created a detailed guide which will help you create your high-converting website content.
WEBSITE SETUP
I will prepare everything for you so that you do not have to worry about technical matters.
TRAINING
Before going live I will create a tutorial video on how to update and edit your website. Such a tutorial video will allow you to easily manage your site without the presence of a developer and without any coding knowledge.
Jiri Models a. s. , Písek / Design Diffusion SRL, Milan / Owls FitArmy, Prague / Dropago, Ostrava / Tomáš Fojtík, Lelekovice / Maexim s. r. o., Prague / Malířské šablony, Prague / Staon, Prague / Los Entrerrianos, Milan / Koně na svatbě, Jindříchův Hradec / WYR s. r. o., Prague / Creative friends s. r. o., Prague / Dermacol a. s., Prague / AirPlus, spol. s r. o., Ústí nad Labem / Dorty a dortíky, Prague / Cup and Cake, Prague / Freshcup, Prague / High life makers, Prague / Pamela Drtilová, Švábenice / Jana Bačíková, Lovosice/ Biopharm Research Institute of Biopharmacy and Veterinary Drugs, Jílové u Prahy / Akademie zdravé výživy Karolíny Smutné, Šlapanice / La Pure, Březová / Sarrah Beauty, Olomouc / VOŠON a SPŠO, Prague
The projects start with a consultation where I will get all the necessary information. After knowing all the details I will propose a solution and also the total price. After paying the deposit I start to design. The whole process is always consulted. We will refine any deficiencies before handing over. After paying the total amount you will receive all necessary final files.
The ideal time turnaround for website development is 2-4 weeks, 1-2 weeks for a logo and 2-4 weeks for a visual identity. It also depend on the range of the project and your availability for communication throughout the process.
I create websites in WordPress, which is used by more than 33% of websites worldwide. It is very flexible and its user interface is simple, clear and intuitive. WordPress is free for everyone. The only costs are domain and hosting – on which the site will run and, if necessary, additional plugins or applications.
Of course. Most of my clients combine brand identity and website creation services for the best results. In such a case, because of the already established strategy and visual identity, the subsequent process of creating a website is more time efficient and cost effective.
If for some reason you are still not satisfied after two rounds of refinements (which is very rare), we will continue the refinement process at my current flat rate or hourly rate. At the beginning, we go through a detailed questionnaire to make sure we are on the same page, so in 99% of cases, 2 rounds of refinements are plenty.
